Anthropologie announces ‘APlus’ extended sizing

Womenswear retailer Anthropologie announced the extension of its
sizing range. Called APlus by Anthropologie, its line of sizing from
16W to 26W will be available from March 15. The new clothing category
will encompass the same trends and fabrics as the current standard and
petite and standard sizing ranges.

Anthropologie will sell around 100 APlus pieces in 10 store
locations in the U.S. and Canada at the category’s launch, which will
cost roughly the same retail price as the current ranges.

“Inclusive sizing is something I knew when I arrived that we would
want to do, but we had to focus on getting our foundation reset before
we started to build that business,” Anthropologie co-president Hillary
Super told WWD. “We wanted to be thoughtful about all of the elements,
the digital experience, the store experience, the offering, and we
took time to think through all it.”

The key fashion messages of the core Anthropologie brand will carry
through to the APlus range. Super explained that 80 percent of the
initial offerings were designed in-house, while the retailer has
received positive responses from its market partners who already
produce extended sizing, such as Cloth and Stone and DL1961 premium
denim.

To celebrate the introduction of APlus, Anthropologie is hosting a
launch event in LA on March 12 to introduce stylists and influencers
to the line. Additionally, Anthropologie’s Rockefeller Center flagship
in New York will feature APlus items in its store windows at the time
of the launch.