Zara offers augmented reality

Thanks to apps like Snapchat and Instagram, every child and teenager is
familiar with augmented reality. Brands and retailers have taken a bit
longer to catch on and realise the humanguos potential that AR offers to
them. After LVMH, Asos, Topshop, Uniqlo and JD.com, Spanish fashion chain
Zara is the next clothing brand to jump on the augmented reality bandwagon:
from tomorrow onwards, Zara offers the option #zaraar for its Zara Studio
Collection .

According to the fast fashion giant, using augmented reality while
shopping is simple: Just download the Zara AR app via App Store, Google
Play or link in the Zara app. Then point the camera from the app to a store
window, display or e-commerce delivery box and look for the augmented
reality icon.

The app allows users to superimpose the clothing items that they are
interested in on the models without having to try them on themselves. Then,
one can order the desired pieces directly via smartphone and pick them up
in a store or have them home delivered.

By selecting the “shop the look” option, interested customers can buy
the model’s look, which comes to life through the app. In addition, users
can use the app to take pictures and videos and to share them via social
media.

Photos: Zara website