Yves Saint Laurent to open beauty hotel during New York Fashion Week

Yves Saint Laurent is set to kick off New York Fashion Week in a big
way.

The brand is set to open a beauty hotel at a townhouse in the city’s
SoHo neighborhood. Each room will showcase YSL Beauty’s newest cosmetics
including the Rouge Pur Couture lipstick and the scent Black Opium Eau de
Parfum.

The five floor exhibition will offer decor meant to be an extension of
the brand’s signature color and designs as well as a lounge, rooftop pop-up
shop, an YSL Beauty Café and indoor pool. The showcase will also feature
makeup counters and instructional workshops.

The YSL Beauty Hotel will be similar to the brand’s pop ups in Paris
and Hong Kong earlier this year and is set to run from September 8 to 9.

Photo credit: Courtesy of the brand.