Yoox unveils AI-powered virtual styling suite
Yoox, part of the Yoox Net-a-Porter group, has introduced a new feature
targeting millennials, an AI-powered virtual styling suite that is designed
to help customers explore the Yoox catalogue in a new interactive and
engaging way.
Conceived and designed by the Yoox research and development team, the
YooxMirror immersive styling suite displays more than 250 products per week
across 9 unique fashion themes with the aim of creating a more engaging
shopping experience.
The YooxMirror interface has a similar feel to Instagram Stories and
Snapchat, where customers swipe through the curated selection of products
based around the different themes each day, as well as personalised
recommendations to complement the styles they’re browsing.
At the centre of the virtual styling suite is a fashion-conscious avatar
called Daisy, who not only models the outfits but also guides customers
around the suite. Customers can choose male or female 3D avatars, which are
available in a range of skin tones, which can then be dressed and
styled.
The virtual try-on allows customers to mix and match clothing and
accessories from Yoox’s brands, across various categories including
dresses, outerwear, shoes and bags, and once the model is styled the
feature allows the looks to be shared across social media, as well as be
added to a Yoox wishlist or straight to the checkout basket to purchase the
selected looks.
Paolo Mascio, president of Yoox, said in a statement: “The introduction
of YooxMirror represents an important move for us, offering our customers
something personalised and memorable which is also a brand-new way to
explore the very best of Yoox.
“We are so excited by the potential of this initiative that we will not
limit our avatar Daisy to the styling suite – taking over our Instagram she
is going to become the personification of Yoox, allowing us an even more
direct contact with our followers and customers.”
Yoox launches YooxMirror an immersive stying suite
Behind what looks like a playful dress-up app feature is complex
technology stresses Yoox, which builds upon the work of its merchandising
and styling team using sophisticated algorithms to detect visual elements,
such as colour, pattern, and shape within a product image. Deep
learning networks extract product attributes to select alternative items
which work best with each other and then virtual reality technology is
used to fit the selected items on a 3D model.
The concept is very similar to those being adopted by the beauty
industry, such as YouCam Makeup, the virtual beauty app that allows users
to give themselves a ‘true-to-life’ virtual makeover by applying cosmetics
products on to selfie photos, as well as offering assistance on identifying
the best colours for specific skin tones and find the most flattering
makeup style.
YooxMirror is the latest feature from Yoox using AI technology as part
of its Man and Machine synergies. In November, it launched its own-brand,
, a bi-annual capsule collection that
is powered by artificial intelligence to “tap into the pulse” of its
customers.
Yoox was established in 2000 and offers fashion and accessories across
women, men and kids categories, as well as a design and art lifestyle
offering. It ships to more than 100 countries around the world.
YooxMirror is available on Yoox’s iOS app.
Images: courtesy of Yoox