Yoox launches own-brand 8 By Yoox
Luxury online retailer Yoox has launched its own-brand, 8 by Yoox,
otherwise known as Otto in Italian, which will feature essential every-day
wear for both men and women.
The bi-annual capsule collection will be powered by artificial
intelligence alongside the retailer’s unique creative flair, stated Yoox.
Federico Marchetti, founder of Yoox and chief executive of Yoox
Net-A-Porter Group, said in a statement: “We are always exploring the
frontier between Human and Machine; it’s been part of our DNA since I
invented Yoox in 1999.
“Today we are combining the latest artificial intelligence with the
human spirit and creative talent of our design team. Technology is usually
invisible to the customer; 8 by Yoox makes it desirable and tangible.”
The collections will offer “stylish essential” using proprietary
artificial intelligence tools to review content from across social media
and online magazines in key markets with a particular focus on fashion
influencers, explained the brand. The Yoox design teams will then use
predictive indicators that explore trends across lifestyle and fashion and
data research from customer feedback and industry purchasing trends as a
starting point of each collection.
The idea Yoox said is to “tap into the pulse” of its customers, with
every detail such as shape trends to colours, sleeve lengths, neckline
shapes, fabrics, textures, heel heights and price points, used as
inspiration by the design team before any items for the collection are
conceived.
The collection will consist of easy-to-wear essentials that are timeless
in style and designed to adapt to an individual wearer’s body contours
thanks to the silhouettes chosen, added Yoox, with the debut collection
offering T-shirts, jackets, coats, dresses, trousers and sweaters in a
neutral colour palette to create a “versatile look”.
The autumn/winter 2018-19 collection will debut on Yoox on November 6 and
will be followed by the spring/summer 2019 collection in January 2019.
Images: courtesy of Yoox