WWE Stock Takes Big Hit, Impact Ratings Suffer Significant Drop

— After WWE’s announcement that they were moving ahead with Crown Jewel in Riyadh, Saudi Arabia, the company’s stock took a big tumble on the markets, wrapping up Friday at $69.78 – almost a $6 drop from from the day prior. Prior to the release of their third quarter results, the stock was hovering in the $77-$78 range and as recently as last month, it was upwards of $96 per share. In less than a month, WWE has lost over $2 billion in market capitalization due to the stock’s fall. The Saudi decision likely played a big part in recent losses in the stock value but WWE also fell short of Wall Street expectations on their Q3 results, including alarming low live events and merchandise figures.

— Impact Wrestling viewership for this week’s show fell to a scary low of 98,000 which was the first show aired in their new and later 10 PM ET timeslot. It was more than a 50% drop from the week prior, which drew 189,000 after the Bound for Glory PPV. Here is a look at Impact’s tanking viewership numbers:

• July 26 — 299,000
• August 2 — 248,000
• August 9 — 168,000
• August 16 — 210,000
• August 23 — 212,000
• August 30 — 225,000
• September 6 — 236,000
• September 13 — 258,000
• September 20 — 229,000
• September 27 — 222,000
• October 4 — 190,000
• October 11 — 183,000
• October 18 — 189,000
• October 25 — 98,000