Why to consider a career in fashion e-commerce?

Fashion e-commerce is a booming industry and projected to have an
expansive growth into the next decade. Just starting your career or looking
to switch professions? There are numerous job opportunities in fashion
e-commerce from data scientist to e-commerce personal stylist. With the
success of online retail platforms such as Farfetch and Zalando, these
companies are attracting top talent from all over the world. Not only do
their employees work in an innovative environment, they are also at the
forefront of the latest developments in fashion and technology. Here are
just a few reasons why working in fashion e-commerce could be for you.

Bright future and long-term global growth

According to a recent McKinsey report, e-commerce could triple in sales
over the next decade, especially in online luxury shopping. E-commerce is
expanding rapidly in countries such as China, South Korea and seeing a
consistent growth in the US and Europe. According to Shopify – a Canadian
e-commerce company – major factors contributing to the rise of e-commerce
include the global increase of wages resulting in a growing middle class as
well as the development of innovative technologies. Companies are using
artificial intelligence and machine learning to create a more efficient and
interactive online shopping experience.

Grow with a fashion e-commerce startup

Interns and recent graduates should consider working for a fashion
e-commerce startup or a newly formed online department of a traditional
retailer. The benefits of being involved at the early stages of an online
business is that you can learn how a company develops based on the data and
consumer insights. For example, you could grow with an emerging startup and
gain hands-on experience working across multiple departments. A developer
at a budding e-commerce company could be involved in dealing with the
platform’s user interface to working with the algorithm and data
management.

A flexible work environment with less hierarchy

If the value of your input matters to you, working at a fashion
e-commerce company may offer more room for self-development as well as
sharing your ideas. The newly designed Zalando Campus in Berlin has special
areas for social interaction and for employees to brainstorm together.
Mostly, with less structured hierarchy than traditional corporations, you
could be given the opportunity to develop a software the way you imagine it
since there is room for trial and error. In the world of fashion
e-commerce, things change daily so an exciting part of it is learning from
what didn’t work and finding the solution to success.

Be at the forefront of technological innovation

The influence of technology is already visible in the fashion industry
with designers using 3D printing, producing wearable tech and online
fitting rooms made possible with virtual reality. In the realm of fashion
e-commerce, specific technologies are being developed to further assist the
customer’s onsite search and product recommendations. Innovations in
artificial intelligence and voice recognition is also helping to
personalize mobile retail by making it faster and easier to locate a
customer’s ideal product. Here at FashionUnited, our developers created an
innovative media network as well as The product locator allows
them to sell items on their own website without having to set up a webshop.

Learn from data feedback in real-time

For professionals who are skilled in tech and analytics, a career in
fashion e-commerce could be attractive because of how often new algorithms
are tested and the immediate feedback learned from online marketing
campaigns. Social media’s role has become vital in how brands engage with
their community and maintain a loyal following. As visual platforms such as
Instagram and Snapchat continue to launch new features and tools, the
interaction between a brand and its audience will be the driving force of
success in fashion e-commerce.