What to do, see and shop in Melbourne this VAEFNO 2019
As we prepare to welcome the return of Vogue American Express Fashion’s Night Out to Melbourne’s CBD on August 29, where the shopping extravaganza will ring in its fifth anniversary as Vogue celebrates its 60th birthday, we thought it best to provide you with a go-to guide to the one-day-only event’s festivities.
From the first-ever Vogue VIP Members’ Lounge, which will welcome performances by both Thandi Phoenix and Cxloe, to the luxe American Express Card Members’ Lounge, and the travelling workshop that is the RM Williams Hut – there is no shortage of fun to be had! To explore all there is to do, see and shop in Melbourne this VAEFNO, scroll on.
Vogue VIP Members’ Lounge
Following the recent launch of Vogue VIP – Vogue’s exciting new subscribers-only loyalty program – the first-ever Vogue VIP Members’ Lounge is set to open its doors this VAEFNO. Throughout the course of the day, Thandi Phoenix and Cxloe are slated to take to the stage, Vogue insiders Kristy Wu, Jasmine Howell, Lisa Hamilton, and Rebecca Harding will be in attendance, and prize-filled tote bags from The Daily Edited will be gifted to the first 250 Vogue VIP subscribers who attend the Melbourne Members’ Lounge. On top of that, be sure to stop by for New York City-inspired food from Woofys, Mo Sisters wine, and Seedlip non-alcoholic MartiNO cocktails, which will all be on offer throughout the course of the event.
The R.M.Williams Hut
On August 29, R.M.Williams is giving shoppers the chance to explore its range of iconic boots and leather goods at its travelling workshop, which will be opening its doors at VAEFNO for the very first time. To be sure you don’t miss out, head to the R.M Williams Hut to make the most of the exclusive offers available on the day.
American Express Lounge
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This year, American Express is celebrating its fourth consecutive year as VAEFNO’s partner with a luxe lounge that you won’t want to miss. Inviting all Card Members to visit Melbourne’s Little Bourke Street from 4.30pm on Thursday August 29, American Express is offering everything from DJ performances, to Mumm Champagne and New York-street-themed bagels – meaning there is no reason not to stop by as you shop your way through Melbourne’s CBD.
American Express Fashion’s Night Out GIFS
To join in on all the fun, be sure to add Vogue’s new VAEFNO GIFs to each and every one of you Instagram Stories. Yes, you read that correctly, Vogue now has a collection of fun, animated GIFS! Just search “Vogue Australia” in the GIF section in Instagram Stories and make the most of them all as you shop your way through Melbourne’s CBD.
Melbourne Fashion Week and the AFC Curated pop-up
During VAEFNO, be sure to also make the most of all Melbourne Fashion Week also has to offer. From the complimentary Caledonian Lane runway show at either 6pm or 7pm on August 29, to the AFC Curated pop-up, where 15 up-and-coming Australian designers are set to showcase their work in a dedicated retail space at Melbourne Town Hall, there is so much to see, and even more to shop!
QT Melbourne
This year, QT Melbourne is inviting VAEFNO shoppers to its open-to-all after party hosted at The Rooftop at QT, where exclusive VAEFNO-inspired cocktails will be served, and a DJ will be providing the evening’s entertainment. On top of that, QT Melbourne is also offering it’s much-loved Dial A DOC Concierge Service, as well as Stay & Play overnight packages, which include accommodation, Vogue VIP membership, AMEX and David Jones lounge access, and complimentary cocktails.