Vionnet announces voluntary liquidation

New York – Vionnet announced through a press note on Tuesday that it will go
through a voluntary liquidation process. The release explains that
Vionnet Srl and its holding company NVO Srl will close operations with
the intention to further sustainability.

The French fashion house has been in operation since its founding
by Madeleine Vionnet in 1912. Since 2012, businesswoman and socialite
Goga Ashkenazi has served as the brand’s chairwoman and creative
director. In the press release, she stated that the decision to
liquidate Vionnet “was made following the brand’s commitment to
sustainability.”

Goga Ashkenazi’s first sustainable move with Vionnet was a capsule
collection in collaboration with British artist Marc Quinn. The
collection, was
made entirely from sustainable materials, and 50 percent of the
collection’s profits went to Parley For The Oceans to help clean the
world’s oceans.

WWD reports that Ashkenazi intends to reorganize the Vionnet brand
to focus on sustainable fashion.

She told WWD, “With the
experience and acquired wisdom in the turbulent environment of today’s
transformed fashion industry, Vionnet has decided to redefine its
activities in the light of Madeleine Vionnet’s timeless heritage and
entrepreneurial vision and courage and engage in innovative ways
pursuant to sustainable development strategies. We see it as the only
way forward for us and humanity as a whole.”