Vin + Omi to launch new eco label during LFW

Sustainable design duo Vin + Omi is teaming up with premium out-of-home
media owner, Ocean to launch a new limited edition eco fashion accessories
label during London Fashion Week.

The fashion label, will mark the first from a UK outdoor media owner,
and will see Vin + Omi repurposing Ocean’s advertising displays to create
accessories for men and women from used vinyl panels.

The collaboration is part of a long-term partnership in which all Ocean
vinyls will be repurposed, turning it into a zero-waste business, with the
label also helping to raise fund for its charity partner, Marine
Conservation Society to help it in its efforts to fight against marine
plastic pollution and protect the world’s oceans and marine life.

The contemporary accessories range will be designed with the help of
students at Oxford Brookes University, added Vin + Omi, and will feature in
the duo’s London Fashion Week show on February 14.

Commenting on the collaboration, Vin + Omi said in a statement: “We are
delighted to be collaborating with Ocean on this project. They have taken a
great innovative approach to recycling their old advertising canvases. We
hope to develop this collaboration to produce a range of items made from
the canvases and in return support the Marine Conservation Society from the
proceeds.

“Working with us on this project are students from Oxford
Brookes University. It’s great that a planet responsible company like Ocean
is helping us educate a new generation in how to do the right thing.”

Ocean senior marketing executive Liliana Teixeira added: “As a 95
percent based digital media company, Ocean is actively moving away from the
use of vinyl. That said, it’s important we find the best possible way to
upcycle the vinyl we do still use. This partnership also allows us to
support emerging creative talent which adds to its scale and impact.”

To help promote the new label, Ocean will also carry highlights from the
London Fashion Week show on February 18 across The Grid network and on the
Piccadilly Lights (owned by Landsec).

Vin + Omi are pioneers of eco fashion in the UK, they have previously
develop recycled polyester (rPet) textiles including silk like finishes and
wool which are spun from salvaged plastic primarily sourced from river and
ocean clean-up projects internationally.