Victoria Beckham partners with Harry’s Bar for holidays

Victoria Beckham has announced a holiday partnership with Harry’s Bar of
the Birley Clubs, which will see the two brands partner on an in-store
takeover, a trunk show and a cocktail party during the festive season.

To launch the partnership, the pink and green décor that has
traditionally adorned Harry’s Bar has been replicated for the first time
inside the Victoria Beckham Dover Street flagship store, as Beckham looks
to offer a “unique take” on the holiday retail experience.

Through to the end of December, visitors to the store will be greeted by a 16 foot tall Christmas tree, as well as over 12,000 baubles filling the ceiling and window, in an installation created by florist Jane Wadham.

Commenting on the takeover, Beckham said in a statement: “I wanted to
have fun this season, and really play with my store space. It has been so
important to me, since opening in 2014, that I use the environment to
experiment and partner with others – whether this is by bringing in
installations, displaying works of art that I admire or by creating
something really special for my customer to enjoy – like we have done with
Harry’s this festive season.”

The festive display will be followed up by a trunk show hosted by
Victoria Beckham at Harry’s Bar on November 21. Over breakfast, guests of
both Harry’s Bar and Beckham will enjoy a model presentation of the
designer’s selected pieces for the holiday period from the new
pre-spring/summer 2019 collection.

Following the breakfast, guests will be invited to join Beckham in-store
at 36 Dover Street for private shopping, and to discover the collections in
full with the designer herself.

The partnership will draw to a close with a cocktail party, hosted by
both brands and held at the Victoria Beckham store, on December 6. Amongst
the Holiday season décor, guests will be invited to enjoy festive drinks,
and will have the chance to view works of art brought in by Sotheby’s.

Images: courtesy of Victoria Beckham