Victoria Beckham launches debut ad campaign

Ahead of her London Fashion Week show to celebrate her brand’s ten-year
anniversary, Victoria Beckham has unveiled her debut ad campaign, featuring
imagery of herself that recalls the iconic Marc Jacobs ad campaign from
April 2008.

Shot by Juergen Teller, who also photographed the original Marc Jacobs
campaign, the series of images feature Beckham, with her legs sticking out
of one of her own Victoria Beckham bags, as well as one with her inside
along with Teller.

“When Marc Jacobs, featured me coming out of a shopping bag a decade ago
it really was just the beginning of my journey into the fashion industry,”
explains Beckham in a press release. “It was funny and ironic and
brilliantly captured by Juergen Teller. And it came out just as I was about
to present my debut collection. So what better way of illustrating the
story of the past ten years than by revisiting the creative but this time
with my own branded bag.”

The ad campaign is live on London’s Piccadilly Lights and one of the
images from the campaign will also feature on a limited-edition T-shirt,
which will be available exclusively on www.victoriabeckham.com and in her
London Dover Street and Hong Kong flagship stores. In addition, from
September 16 the T-shirt will also be available at Harrods, Selfridges,
My-theresa.com, Bergdorf Goodman, Neiman Marcus and Lane Crawford.

Victoria Beckham recreates iconic Marc Jacobs ad campaign

The campaign also features accessories that are part of a
limited-edition capsule of ten-year anniversary product that will be
available from Saturday, September 15.

Beckham added: “Marc gave me his blessing to recreate the shot and
Juergen agreed to collaborate with me again which was just incredible, and
him appearing in one of the images was really important to me. The
collaboration with him was incredibly special and I wanted to document
it.

“I have always put all of me in to my brand and I wanted to convey that
message with these images. That I am and have been literally “putting
Victoria into Victoria Beckham since 2008”. If there was a strapline that
would be it! It’s tongue in cheek but there’s a real message in it for
me.”

On Sunday, September 16, Beckham will mark her brand’s tenth anniversary
with a show at Ropac Gallery on Dover Street as part of London Fashion
Week. In addition, Beckham will also open her Dover Street flagship store
to the public and play shop-girl behind the till.

Images: courtesy of Victoria Beckham