Vera Wang caters to modern Chinese bride with new jewelry collaboration

New York – Vera Wang is expanding her horizons with a brand new jewelry
collection, teaming with Chow Tai Fook Jewellery Group to release a line of
bridal accessories.

Among the pieces the Hong Kong-based brand and the designer are set to
release is 18-karat gold and platinum engagement rings, wedding bands and
fine fashion jewelry.

“The sophistication, quality, technical capabilities and vast consumer
reach of Chow Tai Fook will enable me to create both wedding and fashion
signature pieces at the highest quality from the attainable to the most
exclusive,” Wang said in a press release.

The accessories mark an addition to the Simply Vera Vera Wang
collection – which offers gowns and homeware.

The new jewelry also serves as a response to the growing number of
Chinese brides, who are looking to incorporate diamonds into their wedding
look. While traditionally, bridges in the region wear gold and jade.

Chow Tai Fook is one of the world’s largest jewelers and presides over
additional brand’s like Chow Tai Fook T Mark, Hearts on Fire, Monologue and
SoinLove.

Wang currently has three Chinese boutiques – located in Beijing,
Shanghai and Chengdu.

The items start at 400 dollars and will be unveiled on October 19 in
Chow Tai Fook Shanghai stores and eventually to the company’s locations in
Beijing, Chengdu and Hong Kong.

Photo courtesy of Vera Wang