Universal Standard teams with Goop to expand size inclusivity

Universal Standard’s mission for size inclusivity has reached Goop and
its cult-like following.

Universal Standard has been on a no-nonsense fight to bring inclusive
sizing to all areas of the fashion industry. While it is not the only brand
to stand on a mission statement of size inclusivity, the three-year old
brand and its founders have been known to take strategic action to
encourage fellow brands and retailers to expand their size ranges through
raising awareness about the sizing gap in womenswear, educating on how to
feasibly increase size options and collaborating on size inclusive
lines.

This week, Universal Standard and Goop launched a new clothing line of
five minimalist staple pieces, ranging in size from 00 to 40 and ranging in
price from 225 to 395. The contemporary, professional capsule is defined by
sleek forms, clean lines and an overall smart look. Pieces include a wool
tuxedo jacket, trousers, a dress and a skirt.

“We hope that we are moving into a world that is more inclusive, more
open and gives a larger voice to women,” Universal Standard’s co-founder
Alex Waldman told Fashion United. “We are proud to partner with Goop to
spread this inclusive mission further into the fashion industry.”

Like with Universal Standard’s past collaborations such as the two lines
it did with J.Crew, the aesthetic is designed with Goop’s consumer base in
mind, to bring inclusive sizing to that particular audience. Founded by
Gwyneth Paltrow, Goop is a lifestyle brand that focuses on wellness in the
physical, spiritual and inner senses. It is beloved by many millennials and
is also met with much disdain from others, mostly caused by its
controversial tips such as its suggestion to use stickers made from space
suits to balance energies and that a jade egg inserted into a woman’s body
can “create kidney strength.”

Goop had been criticized in the past for making unhealthy statements on
weight loss, such as a Q and A explaining “how to lose weight fast,” which
was later disputed by a nutritionist, as well as advice on how readers can
remain at their “leanest livable weight.”

Goop pushes for size inclusivity across the industry

Despite Goop’s past controversial statements on weight, Waldman shared
that the collaboration was “created out of the shared mission of driving
the fashion industry further into inclusivity.” Gwyneth Paltrow had
actually invested in Universal Standard earlier this year for its series A
funding.

“Goop is a wellness site with self-care at its core. Our focus is
helping women make choices that make them feel good and eliminate shame in
their lives, whether that’s linked to sexual health, age, or stress,”
Paltrow said in a statement this week.

Waldman told Fashion United that she hopes the collaboration with the
celebrity brand will “set a precedent for the entire fashion industry to
embrace inclusive sizing as the new normal.” She added, “We have the
opportunity to share our point-of-view with a larger audience and set the
precedent for other brands to follow suit. The end goal is an industry that
is fully size inclusive, where no woman is excluded from any brand because
of her size.”

Photos: courtesy of Universal Standard