Uniqlo named World’s Simplest fashion brand

Japanese fashion brand Uniqlo has been named the World’s Simplest
fashion brand in the annual study from Siegel+Gale, which ranks companies
who deliver on their promise for simple, clear, and intuitive
experiences.

For this 2018 study, Siegel+Gale asked more than 15,000 people across
nine countries in the US, Europe, Asia, India, and the Middle East to
evaluate brands and industries on their simplicity, and Uniqlo was the
highest ranked fashion retailer coming in at number nine in the global
ranking.

Topping the overall ranking was Netflix, followed by German discount
supermarket, Aldi, then Google, Lidl and Carrefour.

In the report, Siegel+Gale stated that Uniqlo was the World’s Simplest
fashion brand due to its philosophy of “simplicity, quality and longevity,”
which it added “resonates around the world”.

Siegel+Gale names Uniqlo Simplest fashion brand, followed by Amazon, and Asos

The next fashion retailer in the global ranking was Amazon at 13,
closely followed by Asos at 19, while Levi’s came in at number 36,
sportswear giant Adidas were ranked 41st closely followed by Nike in at 46,
while H&M were at 50, Reebok took 53rd spot, Gap came in at 62, Zara were
at 64 and Puma took 73rd spot.

British retailer Marks and Spencer was ranked 77th, followed by
department store chain Debenhams at 85, while sportswear brand Under Armour
were 87th, and Topshop were ranked in 94th place.

“World’s Simplest Brands quantifies the substantial monetary value of
investing in simplifying,” said Howard Belk, co-chief executive and chief
creative officer, Siegel+Gale in a statement. “Now in its eighth year, our
study reaffirms an increasing demand for transparent, direct, simple
experiences that make peoples’ lives easier. Once again the data proves
that simplicity pays.”

Other key findings in the report found that 55 percent of people are
willing to pay more for simpler experiences, while 64 percent of people are
more likely to recommend a brand that delivers simple experiences.

Siegel+Gale also reveals that a stock portfolio of the simplest global
brands shows they have outperformed the average of the major indexes by 679
percent since 2009, and that companies that fail to provide simple
experiences leave an estimated share of 98 billion dollars on the table.

David Srere, co-chief executive and chief strategy officer at
Siegel+Gale, added: “The top performers in our study operate in crowded,
highly competitive marketplaces. That said, their ability to consistently
deliver their brands with simple, compelling experiences sets them apart.
Companies will benefit greatly by keeping it simple for customers…or suffer
the consequences.”

Photo: Uniqlo Facebook