UK menswear startup The Drop raises half a million in funding

Fashion tech startup The Drop just got a lot more funding. The
London-based startup, founded in 2016, just raised 500 thousand pounds
in Seed funding, a large investment that will go a long way to make
custom design in menswear more accessible across consumer
demographics.

Founded by duo Jonathan Kruger and Stephen Stroud, with backgrounds
as a clothing industry executive and senior software developer,
respectively, The Drop aims to reinvent the traditional retail model.
Kruger and Stroud identified the current retail and production system
as a flawed focus on large volumes of garment production across a wide
range of sizing, and aim to introduce a new model using a proprietary
technology that offers custom-made items that are more suited to each
consumer’s specific needs.

The Drop’s technology allows garments to be delivered globally
within three weeks while simultaneously creating a sustainable
solution to waste created through the traditional retail scheme.

The startup’s most recent round of funding was led by Sir John
Hegarty’s The Garage Soho. He said in a statement: “This fundraise
underlines the huge future growth potential of The Drop and the
opportunity it represents to make better fitting clothing, more
sustainably.”

Kruger added: “This latest investment marks the next step in our
journey to make custom-made menswear available to all at an affordable
price – we want to offer a better product, in a better fit than they
could access on the UK high street.”