Trunk Club determines most commonly searched trends

Trunk Club found out that most Americans don’t know how to tie a
tie. The clothing box service analyzed which styling questions are
most pressing to each state. Based in Chicago, Trunk Club functions
differently from other clothing box services like Prime Box
in that it offer personalized styling services to its users for a more
convenient shopping experience.

Trunk Club looked into which styling questions have been search for
most commonly among American consumers in 2018. This study, which
examined over 400 specified questions such as “what to wear with black
jeans,” and over 200 broad trend searches like “athletic wear,” allows
the styling service a deeper insight into the fashion concerns
shoppers want the most help with.

It seems that shoppers are quite commonly troubled with determining
how to dress for “smart casual” wear. The term was the most commonly
searched across 21 states, including Alabama, Colorado, Georgia,
Louisiana and Wyoming.

“Where casual meets formal, you will find the smart casual dress
code,” said Lisey Barela, Trunk Club’s head of styling responded to
the search query in a statement. “Use your best judgment depending on
the location and event, and don’t be afraid to incorporate your
personality into the look. For ladies at the office, this might mean
denim with a pump and a structured jacket. For men at work, consider
adding a sweater on top of your button-down shirt paired with dark
denim and a brown boot.”

The second highest dress codes, with top searches in 7 states each,
were “professional” and “trendy.”

However, the most searched fashion question in 2018 was “how to tie
a tie.” High population states, such as California, New York, Florida
and Pennsylvania, amongst others, showed this question as its top
search.