Tommy Hilfiger will launch see-now-buy-now collection with Zendaya

Tommy Hilfiger has announced a collaboration with 22-year-old
actress Zendaya for an upcoming collaborative capsule collection. The
Tommy x Zendaya line is set to launch in February, marketed as a
see-now-buy-now model. Hilfiger has also selected the young actress as
the brand’s new global women’s ambassador, which entails featuring her
in a global integrated campaign that starts this spring.

Zendaya most recently appeared in “The Greatest Showman” alongside
Hugh Jackman and has been acting since she was a child, with a
breakout role in Disney Channel show “Shake It Up.” As a young adult,
Zendaya’s personal style and red carpet looks have been much
appraised. She collaborated with on a curated
collection. For this, Zendaya selected her favorite existing pieces
from the retailer site and built a curation for shoppers.

Hilfiger told WWD that Zendaya has an “eclectic” sense of style.
“[Her style] goes from casual to elegant and formal. She’s passionate
about fashion. She loves getting really involved in the fabrics, the
various colors and the drape of the garment.”

“I love to collaborate with people who are passionate about making
their dreams a reality and who inspire the next generation to do the
same,” Hilfiger said to WWD. “Zendaya has become a global icon, using
fashion to make bold statements while always staying true to herself.
Our capsule collection will fuse her eclectic style with the Americana
spirit of our brand.”