Tommy Hilfiger and Safilo renew license agreement until 2025

Tommy Hilfiger renewed its license agreement with Safilo, a world
leader in the distribution, design and manufacture of glasses. This
extends the partnership between the American, PVH-owned brand and the
Italian company through December 31, 2025.

Due to this global agreement, Safilo will continue to make
exclusive designs, manufacturing and worldwide distribution of eyewear
collections, including prescription lenses and sunglasses, for the
Tommy Hilfiger brand. “The renewal of the license agreement between
Tommy Hilfiger and Safilo celebrates our shared commitment to
maintaining the quality and innovation that is at the heart of our
business commitment,” noted Daniel Grieder, CEO of Tommy Hilfiger. He
added that, “Safilo will continue to build on the momentum we are
experiencing our brand, bringing the new eyewear collections to
consumers around the world.”

For the Italian group, this renewal “is a tribute to the success
of a partnership that dates back to 2010 and is currently experiencing
an impressive performance, especially in European markets, as well as
in the United States and Brazil,” said Angelo Trocchia, CEO of Safilo
Group. “The Tommy Hilfiger eyewear collections continue to be
exceptionally well received”.

An agreement over for Safilo.

With the signing of this agreement, the Italian company ensures it
will continue working with one of their signatures stars.

Just a few weeks ago, FashionUnited reported a new agreement
between Safilo and fellow Italian label, Missoni. The fashion brand
became part of the broad portfolio of brands that works with Safilo,
along with Tommy Hilfiger, Fendi, Dior, Boss, Elie Saab, Givenchy or
Havaianas.

Photo Credits: Tommy Hilfiger