Tips, tricks, and advice on making it in the fashion industry
The fashion industry is changing so rapidly that it may feel
overwhelming for newcomers in the field to stay up to date. This is why
FashionUnited has compiled a series of articles with expert advice, tips
and information on staying relevant in the fashion world. Whether you’re
student, job applicant or a business owner, these articles may help you
learn more about where the industry is going.
How do consumers feel about artificial
intelligence?
Artificial intelligence is the latest hot topic in the fashion industry, with major retailers such as ,
and
making significant investments in AI technology. The latest of AI endeavors in
fashion was launched by China’s e-commerce giant . But what do consumers actually think of their
artificial intelligence interactions?
What do Millennials and Generation Z consumers want from
retailers?
Four generations of consumers coexist nowadays: baby boomers, generation
X, Millennials and Generation Z. The challenge for retailers? How to
provide such drastically different shoppers what they need. Arguably,
catering to the needs of the two younger generations is key for a retail
business in the long term, as Millennials now hold the majority in the
American workforce. FashionUnited has taken a look at the latest research
about the shopping behavior and consumer and
Photo: Dealspotr.com
What fashion companies do wrong when targeting
over-50s
On the other, yet equally as important end of the spectrum, what can
fashion companies improve upon when targeting their over-50 customers? This
age group accounts for 45 percent of all residents in the US and in the UK,
already makes up the majority of the population since 2016. Not convinced?
They are also the wealthiest , with much more savings than the younger
generations. However, a survey conducted in 2017 revealed that 68 percent
aged 50 and above don’t feel they are accurately represented in
advertising.
How to solve the denim’s industry problem with
fit
The denim industry is changing more rapidly than ever before. Global
denim sales are on the rise, except in the two regions that have always
formed its core market: Europe and North America. In an in-depth study,
take a look at how retailers may be able to stay relevant in the denim
world.
Photo: Levi’s
How to Launch Your Own Fashion Label
Thinking about launching your own fashion label? This can seem like an
overwhelming task. In a series, FashionUnited has provided useful tips to
know before, during and after the creation of a brands new label.
Photo: Dealspotr.com
Ask an expert: 5 tips for fashion branding on
Instagram
If used correctly, Instagram can be a powerful brand-building tool for a
fashion business. However, brands can run into avoidable pitfalls when
using this social network as a marketing outlet. FashionUnited spoke with a
creative marketing expert to hear her tips and tricks on how to best use
Instagram to promote your fashion brand.
Happy to
introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad
Campaign photographed by Bruce WeberThe dos and don’ts of using video in your online fashion
LISTEN IN – “If you add videos to your webshop, the people who look at
your video are 50 percent more likely to buy your items, because they can
actually see how items fall and flow,” said video marketing experts to
FashionUnited. Hear more what they had to say about running a fashion
website and how to make it a richer experience for your customer.Dress to impress – how to take the fashion industry by
stormHow often do you ask yourself what to wear? In the fashion industry in
particular, this can be a challenging question to answer. However, we’ve
gathered a few rules to stick by when getting dressed in the morning or
even for an interview.Photo: Studio Iva (IGM: studio_iva)
As anyone joining the fashion industry will tell you there will be
pitfalls and setbacks when starting out. Just remember Walmart wasn’t built
in a day. In the meantime, read more on already established
for inspiration.Photo credit: Dealspotr.com