These Paris Fashion Week trends are the most important to retailers

As Fashion Month comes to a close with Paris Fashion Week having
just ended, retail and technology analyst Edited has compiled the
Spring Summer 2019 trends most prevalent to retailers in the coming
season. Edited shared in an earlier trend report this season that when
it comes to trends, there is no need to “reinvent the wheel” each
season; the consumers who drive sales and don’t intend to wholly
revamp their wardrobes every six months. Edited reported that the
“magical fashion balance” is to offer a level of freshness while
remaining within a comfort zone that is in line with continued
consumer interests.

The Paris Fashion Week trends estimated to be of the biggest
concern to retailers for the SS19 season are just that: similar to
what we’ve been seeing in recent collections, yet new enough to
convince consumers to replace existing wardrobe staples and shop.

Colors

Key colors for SS19 will be extremes, black and white, with a
secondary palette of brighter tones, such as pink, blue, green and
orange. While black tends to be a major trend in Autumn/Winter
collections, warmer seasons had previously been defined by colorful
primary palettes. Edited noted that head-to-toe black dressing for
SS19 was mainly applied to sheer fabrics, thus resulting in a more
ethereal appeal appropriate for the warmer season.

Shapes

Prominent shapes for the upcoming SS19 season should be very
similar to shapes that are already trending: boxy and defined shapes
such as blazers and biker jackets juxtaposed with more feminine
pieces, like maxi dresses and pleats.

Themes

Edited reported that the most important themes from Paris Fashion
Week will be goth, travel and 1970s-inspired. While the goth theme is
aligned with the dominating color scheme, 1970s and travel themes are
reflective of current nostalgic trends we have been witnessing as of
late.

Prints

As consumers’ interests in the aesthetic of prints have stayed
consistent, branded and animal prints are at the top of Edited’s
report for Paris Fashion Week. Additionally, stripes, graphics and
abstract florals will remain on trend for SS19.