The Outnet teams up with Roksanda for charity
Luxury online retailer The Outnet is launching an exclusive collection
in collaboration with Roksanda to benefit non-profit organisation, Malaika,
the charity that aims to empower young girls and their communities through
education and health programs in the Democratic Republic of the Congo.
The curated capsule collection, which launches on January 24, will
features some of Roksanda’s renowned sculptural shapes, prints, fabrics and
vibrant colours from past collections, with the aim of showing how
“femininity and empowerment can be shown in both strength and
vulnerability,” states the retailer.
Emma Mortimer, managing director at The Outnet, said in a statement: “We
are thrilled to be working with Roksanda on this beautiful capsule for The
Outnet. Roksanda is renowned for her signature designs, making her loved by
our customers worldwide.
“We are proud and excited about this collaboration, as well as being
able to support the wonderful work Noëlla and Malaika are doing to help
empower girls in the DRC. We send our utmost gratitude to the children who
helped create background artwork and thank both Roksanda and Noëlla for
their kind support in bringing this project to life.”
A percentage of proceeds from the sales of this capsule collection will
be donated to Malaika, a charity founded by international model and
philanthropist Noëlla Coursaris Musunka in 2007.
Roksanda Ilincic, added: “Noëlla aims to empower girls and young women
through education while my aim is to support, lift and shelter them through
my designs, creating a soft armour for life’s daily challenges. I feel that
we both want to make a small but hopefully significant change in the world
through this concept of empowerment.
“Equally, I felt a duty to address a more circular economy at this time
when fashion is moving faster than ever. It is so important for us as
designers to now slow down, to think and to be more conscious about the way
in which our customer is consuming clothes. In re-looking at treasured
archive materials and some of my most favourite and signature cuts from the
past, this opportunity with The Outnet has given me the perfect platform to
do this.”
To celebrate the collaboration, The Outnet asked girls supported by the
Malaika charity to contribute to the project by colouring shapes related to
the Roksanda collection. These colourful pictures were then used as the
backdrop for the creative campaign featuring Noëlla Coursaris Musunka.
The collection will launch globally on The Outnet on January 24.
Image: courtesy of The Outnet