The Design Museum launches new ‘Design in Britain’ campaign

The Design Museum in London has launched a new campaign, called ‘Design
in Britain – powering a new industrial age’, which aims to highlight the
political and economical importance of design in the future of UK
industries.

The evening event, which took place on 26 November in the House of
Commons, was a celebration of Britain as a nation of creators and
inventors, and shared the Design Museum’s ambition to equip the next
generation of designers with the skills they need for the future.

The Rt Hon. the Lord Mandelson, Chairman of the Board of Trustees, the
Design Museum, said in a statement: “At a time of uncertainty for our
country we need to exploit all our assets and chief amongst these are our
capacity for excellent design. The impact of technology on how we live and
work will present huge industrial opportunities and design is the method we
use to make technology work.

“Design is about implementation, pointing the way to put new
technologies to work creating world-beating products and services, and the
Design Museum believes passionately that the creative use of design offers
Britain its best chance to make the most successful use of the country’s
innovative power and skills.”

Deyan Sudjic, Director at the Design Museum, added: “Technological,
political and social landscapes are shifting – not to mention the
environmental challenges we face – and we see this emerging new reality as
an opportunity. It is an opportunity to create new knowledge and drive
innovation by making clear the vital connections between engineering,
technology and design.

“Under the Design in Britain campaign, the Design Museum aims to bring
together designers, business and policy-makers to help create a future
observatory – not just to reflect on the next wave of innovation but to
shape it.”