Target introduces 3 new lines of lingerie

Target is drastically expanding its womenswear portfolio. The
retailer is set to introduce three new labels of lingerie and
sleepwear, each aimed at different consumer bases.

To best determine how to offer consumers the lingerie options they
want, the Target team met with hundreds of women between the ages of
16 and 54, asking what elements of intimates line work and where the
retailer can improve. Previously, only one of Target’s intimate ranges
went up to a size 46DDD. With the introduction of its new labels,
shoppers will be able to purchase sizes up to 46G online.

The new line Auden features expansive sizes and styles in both bras
and underwear, offering 40 and 50 different styles, respectively, in
sizing from a 32AA to 46G. The Stars Above line of pajamas includes
125 pieces across size from XS to 4X. And Target’s trend-focused line
Colsie, aimed at Gen Z shoppers, includes both loungewear and
intimates, ranging from size XS to 3X.

“We’re offering a more extensive size range than ever before so we
can meet the needs of our guests,” Jill Sando, Senior Vice President,
General Merchandise Manager, Apparel and Accessories and Home at
Target, told Glamour. “We’ll also continue to listen to our guests and
make adjustments based on their feedback.”

She continued, “We’re always looking for ways to make our brands
more inclusive and celebratory of all body types. Within intimates and
sleepwear specifically, what our guests are looking for has continued
to evolve. Now, more than ever, they want to feel comfortable and
confident in their own bodies.”