Sweaty Betty to launch in 25 Nordstrom locations next month

March 22, 2019 0 By HearthstoneYarns

Activewear brand Sweaty Betty is coming to Nordstrom. The brand just
announced that it will be available in various locations as well as online
as a new official partner.

Sweaty Betty’s spring collection will retail at approximately 25 Nordstrom
locations starting April 5, according to the brand’s website. The cities
participating include Chicago, Costa Mesa, Dallas, Honolulu, Century City,
Nashville, and more. The retailer will include more than 100 pieces for
sale through its flagships as well as online. The collection includes yoga
pants, leggings, sports bras,a nd more in all fresh prints and patterns for
the label.

The collaboration will also include a workout event on April 7 as a kick
off for the launch. The partnership coincides with the label’s 20th
birthday, where Sweaty Betty will also launch one limited-edition product
per month, as reported by WWD. “When I founded Sweaty Betty in 1998, it was
always my dream to bring the brand to the US.” founder and creative
director Tamara Hill-Norton, said on the company website. “As the most
fashion-forward department store in the US, I can’t wait to see our
collection in Nordstrom.”

Photo Source: Sweaty Betty