Sneakersnstuff and Adidas Originals Release Yung-1 Sneaker

Leading sneaker retailer and retail brand Sneakersnstuff has unveiled the
Yung-1 sneaker pack in grey and purple in collaboration with Adidas
Originals, available globally starting October 13.

To capture the aesthetic of their upcoming release, Sneakersnstuff enlisted
legendary artist and Parliament-Funkadelic collective lead vocalist George
Clinton for the campaign. For no other reason than having a huge admiration
for the style icon, Sneakersnstuff collaborated with photographer Shaniqwa
Jarvis in New York City to capture the colorful adaptation of the sneaker
in motion.

George Clinton featured in Sneakersnstuff campaign

Clinton is best known as the mastermind behind the legendary music
collective Parliament-Funkadelic. He is considered one of the most
influential people in music and is one of the most sampled artists of all
time. Dr Dre, Snoop Dogg, D’Angelo, Childish Gambino, Tupac, Kendrick
Lamar, The Red Hot Chili Peppers, Prince and Outkast are some of the
artists that Clinton has been sampled by or has directly produced music
for. In 1997, Prince inducted Parliament-Funkadelic into the Rock and Roll
Hall of Fame. Clinton just released a new album “Medicaid Fraud Dogg”, and
has been touring since the 1950’s. He recently announced his pending
retirement next year at the age of 77.

“For Sneakersntuff working with Mr. Clinton seemed like an obvious choice
for the Yung-1 campaign being that Clinton’s influence on young artists is
as relevant and impactful today as it’s ever been. Additionally, the entire
ethos of Parliament-Funkadelic is about creativity and inclusivity – it’s a
lifestyle that everyone is welcome to – a mantra that lines up with SNS’s
ideology as a brand,” said Erik Fagerlind and Peter Jansson, founders of
Sneakersnstuff, in a statement.

The Sneakersnstuff x Yung-1 sneaker will retail at a price point of 130
dollars. It will be available on sneakersnstuff.com, and in-store at
locations in Stockholm, London, Paris, Berlin and New York.

photos: courtesy of Sandrine Charles Consulting