Proenza Schouler launches Grateful Dead capsule collection

American womenswear and accessories label Proenza Schouler has launched
a capsule collection inspired by the 1970’s rock band Grateful Dead. Thanks
to a licensing agreement with the Warner Music Group, the brand was able to
use Grateful Dead’s iconic logo in knitted sweaters, handbags, wallets and
card holders.

“The Fall 2018 Collection drew from many ‘70 s
American-based references like tie-dye, macramé, crochet, and fringe. With
this spirit, the Grateful Dead became a point of inspiration. By distilling
elements of the Grateful Dead’s insignia, a stripped drown thunderbolt
emblem was adapted and licensed in collaboration with the Warner Music
Group”, said the fashion label on its website.

Prices range between
340 pounds (442 US dollars) and 1195 pounds (1555 dollars). The pieces are
sold on the brand’s website.

Proenza Schouler was founded in 2002 by
Jack McCollough and Lazaro Hernandez, two fashion designers who met each
other at Parsons School of Design. The label soon earned praise for its
creations, including the prestigious prize of womenswear designer of the
year at the 2007 CFDA Awards.

Pictures: courtesy of Proenza
Schouler