prdff.com

Swedish sports fashion brand Björn Borg has launched a capsule collection developed in collaboration with popstar Robyn. Titled RBN, the 23-piece unisex collection follows the athleisure trend with fleece hoodies, tracksuits, polo shirts, underwear and socks, all inspired by the singer’s favorite outfits and Björn Borg’s 1980s archive. “RBN reflects my love for street style…

In an intimate setting on an upper floor of the New Museum, on a white runway decorated with an arrangement of baby’s breath, Gogo Graham presented her Fall 2019 collection entitled Eternal Peepshow. Trans designers and models have become slightly more visible on runways since Graham broke ground four years ago showing her first collection…

Dior is using augmented reality to allow consumers to try on sunglasses from the comfort of their own smartphones. The brand has launched a new filter on Instagram that allows users to add the DiorSoLight sunglasses onto their face in the image. The luxury brand had previously tested a similar virtual try-on feature for its…

Cannabis company MedMen has expanded into apparel. The LA-based lifestyle brand, which operates 19 licensed cannabis facilities in five key states, aims to help mainstream the sale and use of marijuana in the United States. Its apparel line launched this week to act as an outlet for the brand to connect with consumers outside of…

“Why should I stop working? If I do, I’ll die and it’ll all be finished”, Karl Lagerfeld once said. Today, the iconic fashion designer also known as “Kaiser Karl” , in Paris. He remained active until the very end, indeed: two Chanel runway shows in Paris three weeks ago and a between his eponymous label…

Smythson’s creative director Luc Goidadin showcased his first collection for the heritage brand during London Fashion Week, introducing new shapes and finishes to the brand’s leather goods. Editors and buyers meandering through the Portico Rooms of Somerset House, where each room explored the idea of an ‘emporium’, with the concept of the “bespoke decadence of…

Gilles Mendel, creative director of J. Mendel, has accomplished quite a successful feat by turning what was primarily a fur brand into a multi-million dollar evening wear empire. Although the retail market has moved more toward athleisure and sportswear, there is still a market for evening wear and true luxury pieces. This was evidenced by…

Pantone has selected 16 colours ranging from a spicy red to an extroverted pink and a thoughtful blue hue for autumn/winter 2019 that New York Fashion Week designers will be highlighting in their new collections. The colours it has selected “reflect an emergence of confidence; bold and strong, a visceral palette of colours that are…

Graham Tyler Baldwin of his eponymous label Graham Tyler has taken a flamboyant approach to design since his inception. Between the large hats, statement colors, and his gender fluid approach to design he was a maximalist from inception at a time when maximalism is still loud and proud. This season, the designer scaled back on…

Clarks has confirmed plans to close its last UK factory in Street, Somerset, just two years after it was opened, with 35 jobs affected. In January, the footwear retailer announced it would be starting a 30-day consultation period after the advanced robot-assisted manufacturing factory, called Morelight, failed to meet targets. Clarks said that while 10…