Advertising Standards Authority bans Nasty Gal ads

Online womenswear brand Nasty Gal has had three of its adverts, which aired over the summer, banned by the Advertising Standards Authority (ASA) after 22 complainants believed the model looked “unhealthily thin” and claimed the ads were “socially irresponsible”. The advertising watchdog agreed and stated that the model appeared “unhealthily underweight” and that there were…

By HearthstoneYarns March 22, 2019 0

Ferragamo matriarch dies age 96

Wanda Ferragamo, matriarch of the Ferragamo luxury Florentine shoemaker and the company’s honorary president, has died at age 96. The brand’s founder, Salvatore Ferragmo, died nearly 60 years ago, leaving the company and its operations in Wanda’s hands, who ran the business alongside raising six children. She is credited with introducing ready-to-wear and accessories, and…

By HearthstoneYarns March 22, 2019 0

Radley London appoints first brand ambassador

British accessories brand Radley London has appointed British actress, Eleanor Tomlinson, as its first brand ambassador to celebrate its 20th anniversary and launch their new Radley Spirit campaign. Tomlinson will not only front the new campaign, but will also launch an edit of her favourite everyday pieces from the spring/summer 2019 collection, including a special…

By HearthstoneYarns March 22, 2019 0

Footasylum revenue boosted 28 percent thanks to AI technology

Streetwear and sportswear retailer Footasylum has revealed that through working with artificial intelligence (AI) company Peak on a new email campaign, it has managed to increase email revenue by 28 percent. The AI technology helped Footasylum create “hyper-personalised marketing communications” by pushing relevant product recommendations, creating more enticing content and providing customers with more of…

By HearthstoneYarns March 22, 2019 0

London Fashion Week Men’s AW19 kicks off

Twice a year the British Fashion Council shows the very best of British menswear to national and international audiences. Now in its 13th edition, London Fashion Week Men’s (LFWM) launches today with over 40 designers showing their collections via catwalk presentations, films, showrooms and events. A dark cloud hung over the first day of LFWM,…

By HearthstoneYarns March 22, 2019 0