The 3 key trends buyers picked up from NYFW
During the Fall 2019 New York Fashion Week, womenswear designers showed a mix of new and old trends. Inspirations and elements that had begun popping up in previous seasons, like a nod to utility, 1970s inspirations and reptilian prints gained strength, while trends that had already grown strong like metallic textures and sneakers as a…
Victoria Beckham launches her own beauty line
British fashion designer Victoria Beckham has announced the launch of Victoria Beckham Beauty, which she is calling a “unique synergy between the worlds of beauty and fashion”. “I want to take care of women inside and out,” explains Victoria Beckham in a statement. “By providing them with the must-have items in makeup, skincare, fragrance and…
Kering unveils new corporate website
French luxury conglomerate Kering has relaunched its corporate website, embracing magazine styling with photogenic content. The aim of the site is to be the digital showcase for Kering’s brand portfolio, embracing a theme which the company states is Empowering Imagination. The new site will have up to date resources and news, structured in an editorial…
Heritage brand Moynat aligns with Orient Express documentary
French luxury house Moynat, purveyors of fine travel and leather goods, is aligned with a new documentary about the Orient Express. Produced by Arte France and BBC France, the documentary depicts the revolutionary art of travel when the first train journey took place in 1883, from Paris to Constantinople, what is now known as Istanbul.…
Boohoo bans wool in all its products
Online retailer Boohoo has pledged to ban the use of wool in all its products as of Autumn/Winter 2019 onward, Peta has announced. The ban, which Peta reports as the first of its kind for any major fashion retailer, comes in the wake of a Peta Asia eyewitness investigation into the Scottish wool industry which…
Adidas unveils Game of Thrones inspired Ultraboost collection
Adidas Running has announced a collaboration with HBO’s Game of Thrones which features a collection of six limited-edition Ultraboost sneakers – each representing one of the houses from the award winning show. The limited-edition Adidas x Game of Thrones Ultraboost comes just before the eight and final season of the show kicks off 14 April…
Maidenform’s new shapewear introduces Lycra FitSense to US
America’s leading shapewear brand Maidenform, owned by HanesBrands, has teamed up with Lycra for its new ‘Magic Slimming’ collection that features the targeted support of Lycra FitSense technology. The shapewear collection has been designed to offer a targeted, slimming profile without the need for bulky, sewn-in panels, instead the ultra-lightweight fabric features high Lycra fibre…
‘Inclusive and inspiring’: Zalando’s future womenswear plans
Zalando, one of Europe’s biggest online fashion retailers, wants to offer more inspiration and become more inclusive to women, , who heads the womenswear segment at the Berlin-based company, told FashionUnited in her first interview since she joined Zalando in September. The head of the womenswear segment spoke about the future strategy for womenswear, upcoming…
Most desirable British and European fashion companies to work for in 2019
A career in fashion and e-commerce is just as exciting as ever. Because of this, the ever-changing fashion industry continues to attract top talent from many industries. Wondering which fashion companies you should send your job application to? Every year, professional networking and job recruiting sites such as LinkedIn and Glassdoor list the most sought-after…
5 key points to consider when applying for your first graduate fashion role
When applying for your first graduate role in fashion, it can be daunting, scary and all the emotions from your internship days can come flooding back. It is important to use some of the tools and preparation that helped you land an internship or work experience when applying for your first graduate role. You must…