Bionda Castana relaunches with zero-waste strategy
After a two-year hiatus, luxury footwear brand Bionda Castana has relaunched with a new, sustainable approach that celebrates its bestselling designs on a made-to-order basis. Its new direct-to-consumer, zero-waste strategy, means that co-founders Jennifer Portman and Natalia Barbieri will be starting a new chapter for the brand, focusing on made-to-order by making each pair of…
Stella McCartney launches bridal following royal wedding
After designing a bridal gown for a royal wedding, Stella McCartney has decided to launch a full collection of bridal. Meghan Markle debuted the British designer’s first foray into bridal design in her second look at her wedding in May, and the simple yet stunning ivory silk crepe, high-necked and open-backed gown was well received…
UK menswear startup The Drop raises half a million in funding
Fashion tech startup The Drop just got a lot more funding. The London-based startup, founded in 2016, just raised 500 thousand pounds in Seed funding, a large investment that will go a long way to make custom design in menswear more accessible across consumer demographics. Founded by duo Jonathan Kruger and Stephen Stroud, with backgrounds…
Fanny packs and dad sneakers: who buys them and where?
It’s safe to say that we all love a good fashion trend, and it seems like their popularity varies widely in different countries and regions. Now, with the help of Google, we can map out exactly which trends are popular, and where. FashionUnited has picked two of the hottest trending item of 2018 – the…
Fila launches new premium line designed by Astrid Andersen
Lately it seems like we’ve been seeing Fila’s logo everywhere, just like the brand’s good old days in the 1990s, when it received a boost in popularity thanks to Swedish tennis player Björn Borg. Following its big comeback at Milan Fashion Week in September, when it surprised the audience by combining sportswear with sexy pieces…
Peta launches Christmas campaign
People for the Ethical Treatment of Animals (Peta) has launched a new Christmas campaign featuring actress Penelope Cruz to urge shoppers to ditch fur this festive season. Oscar-winning actress Cruz, who previously appeared in an anti-fur ad for Peta US in 2012, is shown cradling a ginger cat alongside the tagline, ‘Make Us Purr. Don’t…
Inside the Duke and Duchess of Sussex’s wedding exhibition
Displaying Royal wedding gowns to the public is a “long-standing tradition that stretches back centuries,” states Caroline de Guitaut, senior curator at the Royal Collection Trust, and Windsor Castle will be showcasing the Duchess of Sussex’s timeless Givenchy Couture gown for the first time in the castle’s Grand Reception Room, where the Queen hosted an…
5 Reasons behind Uniqlo’s success
Retail analyst Edited has put together a break down of Uniqlo’s strategy for success. According to Edited’s findings, Uniqlo is the world’s third largest retailer, behind only Zara and H&M. And Uniqlo doesn’t fit into the typical fast fashion models as Zara and H&M do. Rather, Uniqlo focuses on sustainability and moderate product offerings. The…
Holly Willoughby boosts M&S social engagement
New Marks and Spencer ambassador, TV presenter Holly Willoughby, who has featured within the retailer’s ‘Autumn Must-Haves’ campaign, has boosted the British brand’s social media engagement by 600 percent. Willoughby, who has hand-picked her ‘Must-Haves’ from the retailer’s autumn collection on the brand’s social media channels and website, is the “greatest opportunity” for the retailer…
Stella McCartney starts a UN charter for sustainable action
Stella McCartney is taking her mission for sustainable fashion to the next level. The British designer and pioneer for an eco-friendly stance within the industry will launch a fashion industry charter within the United Nations for climate action. This is to be launched on December 10 during climate talks in Katowice, Poland. McCartney’s aim with…