5 questions to future-proof a fashion brand

Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of…

By HearthstoneYarns March 22, 2019 0

CEOs urged to address climate changes as global agenda

Climate change is at the front of everyone’s mind in the fashion industry. Non-profit organization Global Fashion Agenda announced its annual CEO agenda for 2019 this week, in partnership with industry leaders including Kering, the H&M Group, Nike, PVH Corp., Asos, Target, Sustainable Apparel Coalition, Li & Fung and Bestseller. Upon updating the CEO Agenda…

By HearthstoneYarns March 22, 2019 0

How to use Pinterest to promote a fashion business

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as it…

By HearthstoneYarns March 22, 2019 0

Karl Lagerfeld announces Fall 2019 collaboration with Carine Roitfeld

Karl Lagerfeld and Carine Roitfeld are collaborating once again, this time for Lagerfeld’s Fall 2019 collection. The veteran fashion designer and visionary editor have joined forces numerous times throughout their longstanding friendship. The newest collaboration, called The Edit By Carine Roitfeld, entails a curation of Lagerfeld’s Fall 2019 range. Roitfeld will select smart, sophisticated and…

By HearthstoneYarns March 22, 2019 0

Zara changes its logo

While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has chosen to go the opposite direction. The fast fashion giant under Spanish conglomerate Inditex has unveiled a new logo in which its famous spaced-out look is ditched in favor of overlapping letters. In addition, the Z and the R have…

By HearthstoneYarns March 22, 2019 0