5 questions to future-proof a fashion brand
Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of…
CEOs urged to address climate changes as global agenda
Climate change is at the front of everyone’s mind in the fashion industry. Non-profit organization Global Fashion Agenda announced its annual CEO agenda for 2019 this week, in partnership with industry leaders including Kering, the H&M Group, Nike, PVH Corp., Asos, Target, Sustainable Apparel Coalition, Li & Fung and Bestseller. Upon updating the CEO Agenda…
Want to study fashion? How to pick the right fashion course
You don’t want to be a fashion designer, you know you don’t have those skills, but you love fashion and would love to work in the fashion industry after university – so what university course should you choose? Picking the right degree course can set you up for a great career path in the industry,…
How to use Pinterest to promote a fashion business
With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active users and Twitter, 326 million. But marketers looking to promote fashion brands shouldn’t overlook Pinterest just because of its smaller size, as it…
University of Salford launches designers in Manhattan
The University of Salford arrived in Manhattan to showcase a mixture of its undergrad and post-grad talent in a downtown launch event, complete with DJ and flowing prosecco, to be followed by a day of sales appointments and meetings with industry professionals. The two-day event offers a complete representation of the school’s crop of talent:…
What it takes to become a Fashion Director with Dora Fung from The Cut/NY Magazine
Dora Fung’s career in the fashion industry spans over 15 years and multiple impressive titles. The fashion industry is cut-throat, but when you love what you do, it’s all worth it, Fung says; whether it’s working on a photoshoot until 9 pm on a Friday or flying to St. Barts with a legendary stylist. From…
Karl Lagerfeld announces Fall 2019 collaboration with Carine Roitfeld
Karl Lagerfeld and Carine Roitfeld are collaborating once again, this time for Lagerfeld’s Fall 2019 collection. The veteran fashion designer and visionary editor have joined forces numerous times throughout their longstanding friendship. The newest collaboration, called The Edit By Carine Roitfeld, entails a curation of Lagerfeld’s Fall 2019 range. Roitfeld will select smart, sophisticated and…
Zara changes its logo
While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has chosen to go the opposite direction. The fast fashion giant under Spanish conglomerate Inditex has unveiled a new logo in which its famous spaced-out look is ditched in favor of overlapping letters. In addition, the Z and the R have…
Uniqlo to make official uniforms for the Swedish Olympic and Paralympic teams
Japanese casual brand Uniqlo has announced it will be the official provider of uniforms to the Swedish Olympic and Paralympic Teams during the Summer Olympics of 2020 in Tokyo and the Winter Olympics of 2022 in Beijing, as well as associated competitions and activities. Not only will Swedish athletes get current Uniqlo items, a custom…
Lagos, Ghana & Dakar fashion weeks becoming stronger, says Esmod exhibit curator
Paris – When one thinks of African fashion, the Wax print is probably the first thing to come to mind. First created in Java and brought into Europe in the 19th century by Dutch traders, the print has become one of the symbols of West Africa. While a large part of its production still takes…