‘Nicolas Ghesquière to launch brand under LVMH’
Rumor has it that LVMH has agreed to finance a new fashion label
launched by esteemed designer Nicolas Ghesquière. According to intel
attained by FashionNetwork.com, the luxury group agreed to finance
Ghesquière’s project after its CEO Bernard Arnault was persuaded by
his daughter.
Arnault’s daughter, Delphine Arnault, is a firm believer in
Ghesquière’s work. As Executive Vice President of Louis Vuitton, she
put Ghesquière into his position as the brand’s head of
womenswear.
Ghesquière has made his desire to launch his own label quite known.
The designer mentioned on a back in October
that under his newly renewed Louis Vuitton contract, he has the right
to start his own venture.
LVMH is in a good place to invest
Ghesquière’s time seems right now. LVMH reported yesterday that
2018 proved to be a successful financial year for the company, with an
Nicolas
Ghesquiere must be on good graces with the parent company, as it
attributes its success in part to Louis Vuitton’s sales.
Bernard Arnault had commented that “the desirability of our brands,
the creativity and quality of our products” are what made the
difference.
Perhaps Arnault feels that another label associated with Ghesquière
can help increase this success in coming years.
Photo credit: Louis Vuitton Facebook page