Miuccia Prada to be honoured at The Fashion Awards

March 22, 2019 0 By HearthstoneYarns

The British Fashion Council has announced that Miuccia Prada will
receive the Outstanding Achievement Award at this year’s The Fashion Awards
taking place on December 10 at the Royal Albert Hall in London.

Following in the footsteps of Donatella Versace, Ralph Lauren, Karl
Lagerfeld, Dame Anna Wintour and Manolo Blahnik, who have all been honoured
with the Outstanding Achievement Award, Prada will join the line-up for her
“outstanding contribution to the global fashion industry,” said the British
Fashion Council in a statement.

Stephanie Phair, chairman of the British Fashion Council said: “Mrs.
Prada’s intuition for the zeitgeist and her blending of multiple creative
disciplines including fashion design, art and architecture since the
beginning have made her a pioneering force in our industry. I am truly
looking forward to celebrating Mrs. Prada’s outstanding contribution to the
industry.”

Caroline Rush, chief executive of the British Fashion Council added: “We
are thrilled to be honouring Miuccia Prada with the Outstanding Achievement
Award for being an incredible design maverick and for spearheading the
evolution of the Prada group from a family business to a global brand.”

Miuccia Prada has been the lead creative director and co-chief executive
officer of the Italian fashion house Prada for 40 years, after taking over
the family business in 1978. Under her creative direction, Prada has been
transformed from a family business of small leather goods into one of
fashion’s ready-to-wear powerhouses. Since its catwalk debut in 1988 it has
showcased womenswear and menswear collection in more than 100 catwalk
shows.

The Prada Group has evolved under her leadership to include Miu Miu,
which has been described as Miuccia Prada’s “other soul”, Church’s, a
leading traditional high-end men’s footwear manufacturer, Car Shoe, a
footwear brand known for its iconic studded rubber sole moccasin, and
Marchesi 1824, historic pastry shop, renowned for its exceptional
contemporary interpretation of traditional specialties.

The Fashion Awards is the main fundraiser for the British Fashion
Council, and in 2017, it raised more than 2.2 million pounds for its
charities and business support initiatives and in the twelve months to
March 2018 it has allocated 1.1 million pounds in grants to designer
businesses to support these efforts. As title sponsor, Swarovski has
pledged a 300,000 pounds donation to the BFC Education Foundation in
advance of this year’s event.