Minimalism is back thanks to Moon Choi

Minimalism is coming back at full-speed. Where the past couple seasons
collections have been grandiose, over-the-top, and rebellious, this season
at New York Fashion Week the understated was back in play. Moon Choi, whose
brand is only in its second year, has begun developing quite the following
of minimalist lovers. Her latest fall/winter 2019 was an homage to
minimalism and her love for neutral colors.

Choi says she was inspired by the duality of movement and the human
emotion. Duality came into play as she showcased both men’s and women’s,
with no hard distinctions between the two and everything being simply
clothes; it was fashion for everyone. Approachability was the mother of
invention here with the use of black, beige, and grey making it suitable
for everyone’s wardrobe.

Her technical abilities came through in details including soft and hard
textures, warped edges, and straight lines. These created high-end
silhouettes so the collection read at the level of quality it truly is.
This season Choi also introduced hoodies and sweatshirts, creating a more
high street look compared to her more tailored brand aesthetic in the past.

With high street being a growing trend, Choi made a smart shift in that
direction as she works on expanding her audience and courting her potential
customer base. The designer is one to watch as she continues to evolve, and
with minimalism slowly trending again, the industry and the buyers can be
expected to respond to her collection quickly.

photos: Richie Talboy