Milan Fashion Week regales in green-tinted luxury

Milan Fashion Week kicks off on Wednesday with
cutting-edge couturiers taking over the city to present their women’s
ready-to-wear Spring/Summer 2019 collections, while doffing a collective cap
to the environment.

Following on the high heels of New York and London fashion weeks, and ahead
of the biggest of them all in Paris, Milan’s catwalk season will see dozens of
shows by the likes of Dolce & Gabbana, Prada, Versace, Cavalli, Armani and
Fendi.

Notably absent will be Gucci, which this year escapes to Paris so creative
director Alessandro Michele can pay homage to the City of Light that inspired
his new collection.

Gucci, founded in Florence in 1921, will nevertheless host an exclusive
performance by iconoclast Scottish dancer and choreographer Michael Clark at
its Milan offices on Wednesday.

Some renowned designers will be absent, such as Emilio Pucci and Trussardi,
while others will return, like Philipp Plein and Iceberg, along with some
surprises such as 1990s sportswear giant Fila.

Last year’s collaboration with Fendi, which saw the two brands’ logos
playfully mingled by artist Hey Reilly, catapulted Fila back into the
limelight.

Continuing the trend of mixing street fashion with haute couture, French
couturier Louis Vuitton in March appointed Virgil Abloh as director of its
menswear collection.

Ghanaian-American Abloh previously created the Off-White brand, coveted by
hip-hop artists.

‘Green Fashion’

While fashion houses put on exhibitions on the sidelines of Fashion Week,
including by French photographer Sarah Moon at Armani’s museum, the week’s
overarching theme is sustainable development or so-called Green Fashion.

The Italian Fashion Chamber of Commerce, which organises most of the week’s
events, will hand out the Green Carpet Fashion Awards to the most
environmentally friendly fashion houses.

Celebrities and key industry figures will attend the awards ceremony at the
world-famous Scala Theatre — dress code green — on Sunday, the climax of
the week’s more than 60 catwalk shows and 90 presentations.

While the fashion world is not known for particularly caring about the
environment, British luxury fashion group Burberry last week announced that it
would stop burning unsold goods — an industry-wide practice.

Burberry and its peers routinely burn tens of millions of dollars worth of
products every year to maintain the exclusivity and luxury mystique of their
brands.

Environmental concerns notwithstanding, fashion houses will also be
battling it out for who can put on the most extravagant, exclusive and, of
course, fashionable show.

Emporio Armani is inviting its fans over to Milan-Linate airport to “check
in” for its show, telling them to bring their passports, not carry liquids in
their hand luggage and arrive early for security checks.

Italian shoe designer Sergio Rossi will vaunt his wares surrounded by the
leather-clad books of the sumptuous 17th-century Biblioteca Ambrosiana,
Europe’s second-oldest public library and also home to artworks by Da Vinci,
Caravaggio and Raphael.(AFP)