Maru Swimwear launches new ocean-friendly collection

British performance swimwear brand, Maru is partnering with the Sea Life
Trust, a global charity dedicated to protecting the world’s oceans and the
marine life that lives within them, on a new range of eco swimwear that
will help fund projects to reduce ocean plastic waste.

Maru, which has set itself a goal to make all their swimsuits from
regenerated products by 2020, has launched the Black Pack, an eco swimwear
range made from Econyl, a fibre made of 100 percent regenerated nylon fibre
from pre and post-consumer waste, including ghost fishing nets, nylon
scraps and carpet fluff found in our oceans.

The partnership will see the British swimwear brand donating 100 percent
of profits from the new eco range to the Sea Life Trust to help fund its
projects to tackle plastic pollution in our oceans.

David Allen, chief executive of Maru said in a statement: “We are all
aware of the immense amount of work needed to protect our oceans from the
intense pollution caused by plastic waste. I am delighted that Maru,
alongside its partnership with Sea Life Trust, will join this battle on two
fronts.

“Firstly, by manufacturing our Black Pack range from Econyl, which
ensures we adopt a closed loop approach by recovering waste plastic and
regenerating into something new. Secondly, by donating 100 percent of the
profits from the sales of the Black Pack to the Sea Life Trust, to allow
them to fund projects right across the globe.”

Maru commits to making all swimsuits using regenerated products by
2020

The Black Pack has two styles, the Shadow Vee Back and the Panther Ace
Back, black one-piece styles featuring subtle use of mesh lifts with neon
lining. Each style is available in pink and mojito and is priced 36.99
pounds.

Allen added: “This is only the start of Maru’s commitment to using
Ecotech fabric right across our entire range, with the goal to have all our
swimsuits made from regenerated products by 2020.”

Plastic pollution is a global issue, as every piece of plastic that has
ever been made still exists in some form, with 8 million tonnes of plastic
ending up in the ocean every year. If that wasn’t enough, much of the ocean
plastic that breaks down into smaller, microplastics, ends up in our food
chain.

Founded in Nottingham, Maru has been supplying swimmers with fashion-led
performance swimwear for nearly 30 years. Every swimsuit is designed and
developed in its UK facility plus all its fabrics are printed in the UK.

Images: courtesy of Maru Swimwear