Malone Souliers to open made-to-measure pop-up

Luxury British footwear brand Malone Souliers by Roy Luwolt is to offer
its exclusive made-to-measure service at Selfridges in the run-up to
Christmas.

The brand’s pop-up store will open within Selfridges footwear department
later this month until February, with the made-to-measure service allowing
customers to customise its favourite Malone Souliers styles, open from
November 26 to December 24.

In a press release, the brand stated that the made-to-measure will allow
its customers to reflect “their own personal creativity and individuality
culminating in the creation of their perfect shoe,” as once a favourite
shoe has been chosen they can then select from a rainbow of swatches in a
variety of satins, nappas, velvets, raffias and glitters.

The custom shoes will then be made-to-measure and delivered within six
to eight weeks, directly from the brand’s artisanal factory in Italy.

Commenting on the design of the pop-up, Roy Luwolt, founder and artistic
director of Malone Souliers said in a statement: “The inspiration for the
Selfridges Pop Up décor is my apartment from when Malone Souliers by Roy
Luwolt started all but 4 years ago, many prior months of which were planned
in my very sitting room.

“Merchandise hung as delicately yet unadvisedly as one could muster,
conjuring products, projecting figures, and citing Selfridges among the
must-haves in the definition of success for such an unlikely bottleneck
sector.”

The Malone Souliers by Roy Luwolt pop-up will be at Selfridges until
February 2019, and will also be selling exclusive colourways for the
department store alongside the new spring/summer 2019 collection.

Founded in 2014 by Mary Alice Malone and Roy Luwolt, Malone Souliers by
Roy Luwolt is known for its nuanced updates to classic shapes, with its
Maureen pumps gaining a cult following thanks to its curvaceous vamp and
contrasting straps, offered in bold new iterations each season.

Images: courtesy of Malone Souliers by Roy Luwolt