LuLaRoe announces apparel licensing deal with Evel Knievel brand

LuLaRoe has signed a two-year apparel licensing partnership with the
Evel Knievel family brand to launch men’s, women’s and children’s clothing
ranges inspired by the American stunt performer.

The collaboration launches this summer with select pieces from the
LuLaRoe American Dreams Collection, a modern vintage collection that pays
tribute to the All-American vibe of the 70’s, celebrating the spirit of
love, freedom, family, and community, as well as a special ode to Knievel,
with the iconic Evel Knievel ‘Moto 33’ photo serving as inspiration for the
collections prints.

“We are so excited to partner with the Evel Knievel family and pay
tribute to his legacy,” said Mark Stidham, chief executive and co-founder
of LuLaRoe in a press statement. “He was such an important part of our
country’s history and his spirit continues to influence future generations.
He is a true example of what it takes to achieve the American Dream.”

Stidham added: “This partnership is one of our first steps in evolving
the brand to serve independent fashion retailers and their customers with
collaborations that pay tribute to great dads and great role models.”

The American Dreams collection features men’s, women’s and children’s
options including T-shirts, dresses and leggings in prints and patterns,
with prices starting at 23 US dollars.

The collaboration comes as the California-based LuLaRoe celebrates its
fifth anniversary.

Image: courtesy of LuLaRoe