L’Officiel donates 60 million worth of ad space to promote social & environmental causes

L’Officiel, the media brand comprising 60 magazine titles across 30
countries, has created a fund to promote social, environmental and equality
causes supported by their brand partners. The publication has committed to
donating 60 million US dollars worth of advertising space, over two years,
in its magazines, websites and social media posts.

“As we began to consider our own CSR initiatives as a company, we
quickly realized that our biggest and most valuable gift was our global
media network of more than 20 million people around the world and the
exposure that could afford so many organizations doing great work on issues
like the environment, poverty and equality,” said Benjamin Eymere, CEO of
L’Officiel, in a statement.

Brand partners will be able to choose from all titles including
L’Officiel France, Italy, Germany, USA, China, Arabia, Brazil and Mexico,
as well as L’Officiel Voyage, L’Officiel Art and L’Officiel Hommes.

In addition, L’Officiel is launching a dedicated website called
L’Officiel Sharing, which will feature exclusively cause-related content in
the form of articles, videos and digital advertising. The platform is set
to go live next week.