Loewe launches bag collection in aid of Elephant Crisis Fund
Spanish fashion house Loewe has launched a collection of handbags in
support of the Elephant Crisis Fund, joining other fashion companies like
Ralph Lauren and Tiffany in the fight against the ivory trade.
The brand has launched an Elephant Mini Bag in collaboration with Knot On
My Planet and its global ambassador Doutzen Kroes. The bag is exclusively
available on the Loewe e-commerce website and New York’s Bergdorf Goodman
department store.
Made from tan calfskin, the bag is adorned with handcrafted beadwork by
Samburu Trust women from northern Kenya, who live among the elephants and
are renowned for their skilled craftsmanship.
Loewe is donating all proceeds of sales to the Elephant Crisis Fund, which
aims to stop poaching, prevent trafficking and end the demand for ivory.
#knotonmyplanet is a campaign to support the ECF, with 100 percent of every
donation supporting a coalition of vetted organizations focused on one
goal: to save elephants now.
Photo credit: Loewe, Knot on my planet campaign