Karen Millen blocks 2.6 million pounds worth of counterfeit sales

High street retailer Karen Millen’s international campaign against
counterfeiting has been a success so far – according to the fashion label
it’s fight against counterfeiting has led to the halt of online sales worth
over 2.6 million pounds concerning copy-cat products.

In order to monitor online marketplaces, which are the most convenient
sales point for counterfeiters, Karen Millen has been working closely with
companies such as eBay, Amazon, Taobao and Alibaba, as well as other online
retailers. Over half million pounds worth of counterfeit items have been
removed from eBay alone. According to the label, its campaign has managed
to remove over 38,000 URLs from search engine results pages as well as over
23,000 item listings from online websites and marketplaces.

The women’s wear retailer has turned its attention to supply chains working
with counterfeiters, such as factories producing the false goods. “Our
clients are looking for unique pieces that they won’t see anywhere else, so
we have a zero tolerance policy towards counterfeit,” said Gemma
Metheringham, chief creative officer at . The label has a special designated
page on its online store named “Join our Fight,” which asks all consumers
and visitors to notify the company immediately if they find a suspicious
looking seller or website.

“As a leading global fashion brand, Karen Millen has inevitably attracted
the attention of those wanting to profit through producing cheap
imitations,” added James Corlett, legal counsel for Karen Millen. “Over the
last three years we have invested heavily in brand protection strategies
and worked with partners to safeguard the craftsmanship and look associated
with the fashion house. To date we have shut down over 2,200 counterfeit
sites selling fake products and we are currently in the process of
delisting a further 200.”
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