Julia Kontogruni to enter Chinese market

Bridal design house Julia Kontogruni has announced a partnership with
high-end wedding dress retailer, Grace Kelly to enter the Chinese market
for the first time.

The Austrian handmade wedding dress brand, known for designing gowns
with elaborate form and details including lace, Italian silk, and hand
embroidery, will be introducing jointly-designed wedding dresses for Asian
brides as part of its partnership with Grace Kelly.

The gowns will be highlighted at Grace Kelly, referred to as the
‘Galeries Lafayette’ of the wedding dress market, which has 45 shops around
the world and serves 140,000 brides a year. Julia Kontogruni bridal will
sit alongside brands including Berta, Milla Nova, Marchesa, Dior, Elie
Saab, Choi Jae Hoon, Atelier Pronovias, Riki Dalal and Lee Seung Jin.

“Grace Kelly is not only a powerful brand bringing together the world’s
high-end dresses buyers, but also a network of shops and an expansive
high-end wedding dresses rental platform that has always been at the
forefront of fashion. Julia Kontogruni is thrilled to have entered into
this partnership with Grace Kelly and is optimistic about what the future
portends. The design house plans to add to the lineup of dresses specially
designed for Asian brides,” said the bridal brand in a statement.

The bridal line for Asian brides, which is being jointly-created with
Grace Kelly, will feature precious materials such as glass beads, gold and
silver thread and crystal, added the bridal design house, with the first
drop expected to launch in April.

Image: courtesy of Julia Kontogruni