Ivory Ella taking on elephant endangerment with each new design

With the at-risk elephant population is in dire need of aid, one
fashion brand has set out to help one design at a time.

Founded in 2015, the women’s apparel and lifestyle brand Ivory Ella was
started by a group of friends who wanted to parlay their passion for the
species and other social causes into their love of fashion and business.
The brand works to raise funds for elephant conservation as well as health,
childhood education, social services and veteran-related charitable
organizations. So far, they have raised over $1.6 million to the Save The
Elephants charity as well as a number of other organizations.

Currently, Ivory Ella is currently fronting a campaign to shed
light on Childhood Cancer Awareness Month with the help of childhood
cancer fighter and patient advocate, 16-year-old Megan Bugg.

The collection, which recently launched on the brand’s official
website, was co-designed by Bugg and features a blanket, pop socket,
baseball hat, bracelet, long sleeve t-shirt and water bottle.

Prices range from 15 to 49 dollars and proceeds of sales will go to
Megan’s doctor at Lurie’s Children’s Hospital Chicago, Dr. Walterhouse for
research and supplies.

FashionUnited had the chance to speak with Ivory Ella Creative Manager
on the importance of brand awareness and bridging relationships with
organizations.

How would you say fashion professionals can help further important
causes and how can creative directors and designers do more to promote
humanitarian work?

Fashion professionals can help further important causes by using their
platform to bring awareness and financial support to charitable
organizations. Creative Directors and Designers can do more to promote
humanitarian work by looking for inspiration in the people who are
currently fighting for the welfare of others. They can then credit those
individuals and apply the inspiration into their designs and story they’re
telling.

What can buyers do to ensure they are supporting brands that are
contributing to a good cause as consumers and that they are buying from
brands that manufacture thoughtfully while working to improve global
issues?

Buyers can ensure they are supporting brands that are contributing to a
good cause by doing their homework. Consumers can research ethically
conscious brands and familiarize themselves with companies who are
transparent and cause-driven.

How do you develop and maintain your relationship with organizations
to further the cause your brand represents?

We develop relationships with organizations by aligning ourselves with
like-minded individuals determined to make an impact on the elephant
crisis. We maintain that relationship by staying in communication and
coordinating initiatives that utilize our best assets to further our
unified mission.

Photo credit: Courtesy of the brand.