Isabella Oliver pledges to plant a tree

Premium maternity brand Isabella Oliver has pledged to plant a tree to
celebrate new life as part of its ‘Circle of life’ initiative.

The scheme marks the 15th anniversary for Isabella Oliver, which was
founded by husband and wife duo Geoff van Sonsbeeck and Baukjen de Swaan
Arons after spotting a gap in the market for stylish maternity wear. The
brand has gone on to dress over 1 million pregnant women around the work,
including celebrities Kate Hudson, Beyoncé, Jessica Alba and Serena
Williams.

The ‘Circle of Life’ campaign offers expectant mothers the chance to
mark their child’s birth by planting a tree within areas affected by
deforestation and forest fires for all customers who place an order with
Isabella Oliver.

To kick start the campaign Isabella Oliver has planted 1,500 trees, 100
trees for every year since the brand was founded, last year in California
areas affected by forest fires, and the initiative has now hit over 4,000
trees.

The planting is being done in collaboration with One Tree Planted, a
non-profit organisation dedicated to planting trees in areas of crisis.

Once the trees are planted, Isabella Oliver customers will receive an
e-mail confirming that their tree has been planted alongside a certificate
that can be customised and printed with their baby’s name on.

“It’s the right thing to do, raising the bar on environmental
responsibility,” said Geoff van Sonsbeeck, co-founder and chief executive
of Isabella Oliver. “Our focus remains on giving back to our customers and
commitment to the environment.”

Isabella Oliver is a London-based maternity brand that aims to offer
pregnant women contemporary fashion in high quality fabrics. The label is
very successful in the US, which accounts for 50 percent of its sales, with
Nordstrom being one of its key stockists. It also has a sister brand, , which offers the same contemporary
style for women who aren’t pregnant.

Image: courtesy of Isabella Oliver