In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

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Last weekend, G-Star delivered the opened the 10th edition of “See Now
Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The
kick-off show presented the denim brand and Jaden Smith presented their
recently launched sustainable collaboration collection titled “Forces of
Nature”. The presentation marks the second appearance of G-Star at the
annual event in Beijing, a location where the brand already has 41
brick-and-mortar stores.

“See Now Buy Now” also hosted other fashion heavy hitters including
Burberry and Ralph Lauren at this years festival which lead up to the
biggest online and offline shopping day worldwide: Singles day”.

Photos courtesy of the brand