In pictures: eye-catching advertising campaigns fall/winter 2018/19
Beyoncé will make her fourth appearance on the cover of American Vogue,
this time gracing the coveted September issue. The Queen Bey was
even granted “unprecedented control” from Vogue editor Anna Wintour over
the cover’s photoshoot and self-written article, as reported by Forbes. The
pop-star also handpicked her photographer, Tyler Mitchell, the first
African-American photographer to shoot a Vogue cover in the magazine’s
126-year history.
Vogue’s September Issue is the most important of the year,
published at the start of the new fashion season. Each year the anticipated
issue features record numbers of advertisements by renowned luxury houses
and fashion brands. FashionUnited has compiled what the most memorable ad
campaigns for autumn/winter 2018/19.
Lauryn Hill for Woolrich
Lauryn Hill, currently touring her 20-year-old album ”The Miseducation
of Lauryn Hill”, has been roped in by Woolrich as the face of the autumn
and winter collections. This marks the first time the American singer has
committed to work with a fashion brand. The campaign photos were taken at
the Apollo Theater in Harlem, New York, where Hill filed the music video for
her song “Doo Wop” almost 20 years ago. The 43-year-old singer also worked
behind the camera with Woolrich, composing the music for the brand’s
campaign video: an acoustic version of her hit “Ex-Factor”. Hill and
Woolrich collaborated to design a number of garments for the upcoming outdoor
collection, which will be available for purchase from September.
Video: Lauryn Hill – Woolrich Autumn/Winter 2018 – British
Vogue Vimeo
Harry Styles, a dog and a chicken: protagonists in Gucci men’s suits
campaign
The English musician Harry Styles poses in typical British fish and
chips shop in Gucci’s men’s suits campaign. Styles poses in multiple pieces
from the newest collection of the Italian luxury brand. Despite the
campaign’s star-powers, it is mainly the animals that steal the show.
Commenting on that, Gucci said in a press release from June, “Styles brings
his pets, a dog and chicken, along to the restaurant, where he ordered his
food and shares with the animals. A series of stories that reflects famous
photographs and scenes from British films, “The Fashion House.”
Photos: Harry Styles Gucci’s Men’s Tailoring campaign autumn /
winter 2018-19. Credit: Gucci small>
‘Landscapes’: Surrealist Calvin Klein
The concept for the fall 2018 Calvin Klein 205W39NYC global ad campaign
is “the familiar American landscape through the eyes of aliens”. The
American fashion brand says in a press release about the campaign: “the
perception is challenged by the real and the imaginary”. In the campaign’s
photos from photographer Willy Vanderperre, the models seem much larger
than the vast mountains that form the natural background, “a nostalgic, but
also an alien / otherworldly feeling,” said Calvin Klein. “Autumn 2018
campaign is a symbolic story where old and new worlds meet, related to the
discovery of America, the 1960s Space Race and the 21st century information
age,” comments chief creative officer, Raf Simons.
Photos: 205W39NYC Calvin Klein Fall 2018 ad campaign
Landscapes. Credit: © 2018 Willy Vanderperre
It’s Versace, not Versachee
Apparently the brand name Versace is still often mispronounced. In the
video the models featured in the fall 2018 campaign and the brand’s
executive, Donatella Versace demonstrate the proper pronunciation. The
Italian fashion brand also claims that the campaign for the fall of 2018 is
“the largest that has ever been made”. The campaign features 54 models
including Kaia Gerber, the Hadid sisters, and Rianne van Rompaey, and
photographed by Steven Meisel.
Video: Versace
Balmain: sci-fi Milla Jovovich
Balmain has appropriately hired actress Milla Jovovich for autumn/winter
2018 campaign which is inspired by the classic 1997 science-fiction
film, The Fifth Element in which Jovovich starred. Dressed in a metallic
top and leather pants with a strong silhouette, Jovovich stands out from
the contrasting industrial, vacant-looking background. “I could not wait to
see the first images from the London shoot. Naturally, I expected great
things, but I was blown away instantly, “Balmain’s creative director
Olivier Rousteing explains in the notes to the campaign video on YouTube.
“No complicated video edits, or even a soundtrack. When I saw the material
I knew immediately that we had to keep it simple, focus on Milla. The
strong, minimalist style is perhaps new to Balmain, but it compliments the
autumn styles perfectly, “said Rousteing in the notes.
Video: Balmain
Chanel hires Margot Robbie to model for Chanel Neige
Chanel’s newest brand ambassador, Margot Robbie, debuts in her first ad
campaign for the French luxury house. The Australian actress is the face of
Chanel’s Coco first Neige collection which focuses on winter sports.
Previously, strict Karl Lagerfeld celebrities like Pharrell Williams, Cara
Delevingne, Lily-Rose Depp and Willow Smith have been featured in several
Chanel campaigns. The Chanel Neige line will be available from July and
August in Chanel locations and select retailers.
The first ever #CHANELCocoNeige collection is now in boutiques. Created by Karl Lagerfeld and embodied by @MargotRobbie, the new winter line brings together the worlds of skiing and the codes of the House.
Stella McCartney goes back to her roots
This season we will go back to my childhood memories. We shot the
campaign video and images on the farm I grew up, by the ocean and with the
Scottish Kintore School Pipers – one of the most emotional campaigns ever
made”, says founder and designer Stella McCartney in the explanatory note
for the advertisement video of the women’s fall 2018 collection.For the autumn / winter menswear campaign strict Stella McCartney actor
Ashton Sanders, known for his role in the movie ‘Moonlight’.Videos: Stella McCartney
Kim Kardashian West and five year old daughter, North West, pose
for FendiKim Kardashian West, her five year old daughter North West and mother
Kris Jenner are models
.“The Kardashian family is made up of very strong women with strong
personalities. It is an iconic family known for their appearance, we
therefore wanted to just give an intimate look into their relationship,”
explained Fendi’s creative director Silvia Venturini to WWD. The video is
accompanied by the song “Love Lockdown” by Kim’s husband, Kanye West.Kim Kardashian West was also recently featured in the Calvin Klein
Underwear and Calvin Klein Jeans Autumn / Winter 2018 campaign with her
sisters and half sisters.Photo: Calvin Klein Underwear Fall 2018. Credit: Calvin Klein
Vogue and the September Issue
Legendary for her icy demeanor, Vogue’s iconic editor since 1988, Anna
Wintour is recognized as one of the most influential people in the fashion
industry today. Recent reports circulating in the media have suggested that
the editor’s time at Vogue may soon come to an end. However, on July 31st
Condé Nast put an end to rumors declaring that the“Anna Wintour is an incredibly talented and creative leader whose
influence is beyond measure,” said CEO Bob Sauerberg in a statement tweeted
by the company. “She is integral to the future of our company’s
transformation and has agreed to work with me indefinitely in her role as
@voguemagazine editor-in-chief and artistic director of Conde Nast.”The September issue of American Vogue will hit shelves mid-August.
Main picture: Calvin Klein 205W39NYC fall 2018 ad campaign
Landscapes. Credit: © 2018 Willy VanderperreThis article was originally written for FashionUnited.NL. Translated
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