In Pictures: DHL x Casetify

Logistic group DHL has collaborated with accessories brand Casetify on a
special edition tech accessories capsule collection, including a series of
phone cases and watch bands inspired by DHL’s brand attributes.

Each piece of the limited edition collection of phone cases and watch
bands features DHL’s signature red and yellow colours, tape and signature
waybill.

The DHL-themed accessories include two watch band designs playfully
called ‘Wrap It Up’ and ‘This Way Up,’ as well as five phone cases, ‘This
Way Up’, ’Tape It Up’, ‘The Glitter Yellow’, and two versions of ‘Express
It’ (with yellow and clear colour options), which allows customers to
customise the cases by entering their preferred name and location on a
waybill design.

“We are proud to have the DHL logo, our signature tape, as well as our
red and yellow colours featured on these fashionably-designed phone cases
and watch bands created and distributed by Casetify, Hong Kong’s very own
homegrown brand and one of the most successful e-commerce startups,” said
Herbert Vongpusanachai, senior vice president and managing director at DHL
Express Hong Kong and Macau in a statement. “Our unique collaboration
perfectly illustrates DHL’s commitment to innovation, as well as our
support for companies that aim to go global and expand their business
internationally by leveraging our global network. We are looking forward to
bringing this collection to customers all over the world.”

The limited edition collection, which ranges from 45 to 50 US dollars
was so popular that the first drop from the collaboration sold out within
12 hours, with Casetify having to restock to meet the high demand.

“We are grateful for the overwhelming support the DHL x Casetify
collection has received,” said Wes Ng, co-founder and chief executive of
Casetify. “Casetify is all about pushing boundaries, and when we started
seeing the cases on eBay in a bidding war, we knew we had to come together
for one final restock.”

Ng added: “We appreciate DHL’s strong support to help startups like
Casetify go global, and this first-ever tech capsule collection with a
logistics company offered a new canvas for us to express our creativity and
innovation, to bring refreshing and cool designs to our customers.”

DHL has previously collabarated with Vetements.

Casetify is the fastest growing global tech accessories brand, reaching
1 in 7 millennials. It has previously collaborated with Pharrell, Sarah
Jessica Parker, Saint Laurent, and Thom Browne.

Images: courtesy of Casetify