In Pictures: Coach x Matty Bovan

Coach has unveiled a limited-edition accessories collaboration with
British designer Matty Bovan for autumn/winter 2018.

The capsule collection comprises of two versions of the Signature Riley
bag and one style for the Signature Duffle bags. The Coach heritage
silhouettes, which features Coach creative director Stuart Vevers’
reimagined Signature logo print canvas, have been adorned with Bovan’s
distinct customisation including pearls, bright colours and eye designs.

The Coach x Matty Bovan line will be exclusive to MatchesFashion.com and
at their 5 Carlos Place Mayfair townhouse in London, from September 14, the
same day as Bovan’s spring/summer 2019 show during London Fashion Week.

Commenting on the collaboration, Matty Bovan said in a press release:
“Working with Coach has been such a privilege, given its rich history and
how iconic the bags are in the world of luxury.

“Their bags have given my collections an invaluable layer, and helped me
tell my story each season. I’m honoured they will be producing these bags
in such a special, limited edition run, and indebted to Stuart [Vevers],
for his ongoing support and sensitivity.”

Coach launches collaboration with Matty Bovan

The original Coach Signature logo print, created in khaki shades, first
debuted in early 2001 and has been an important part of Coach’s heritage
for almost two decades. For 2018, Vevers has given the Signature logo print
a richer feel, using a warm tan palette that complements the burnished
cognac-coloured leather. The logo within the pattern is also lighter and
slightly smaller than the original print which was inspired by the font of
the original Coach word mark logo.

On his creative approach to the unique customisation, Bovan added: “Ever
since I was a teenager I have scribbled on my hands and schoolbooks, and
with The Duffle style, I have hand-drawn symbols of eyes to really stand
out against the Signature logo print, using bold white paint.

“With two versions of The Riley style, I’ve pushed primary colour on
one, painting onto the Signature logo print and encrusting it with pearls,
whereas with the other, I’ve combined white free form hand painted lines
with pearl embellishments. I really wanted to tell stories with each bag,
each having its own narrative.”

Prices for the Coach x Matty Bovan collection are 625 pounds for the
Riley Matty, 675 pounds for the Riley Bovan and 770 pounds for the Matty
Bovan Duffle Eye bag.

Product imagery – courtesy of Coach / Matty Bovan AW18 backstage
imagery: courtesy of Hunter Abrams