Hunter Original collaborates with Peppa Pig
Hunter Original is teaming up with Entertainment One on a
limited-edition collection of footwear and accessories for children
featuring Peppa Pig.
The collaboration launches this summer, with the range of children’s
rain boots, backpacks and umbrellas set to be finished in three different
colour ways including a camo print, as well as featuring the show’s
much-loved characters, Peppa Pig and her brother, George.
Aimed at ages 2-5, the collection’s launch coincides with a year of
celebrations for the Peppa Pig brand globally, including the 15th
anniversary of the television series in the UK and Australia, and will see
the Hunter collaboration available in multiple territories including the UK
and North America from this July.
“There’s a natural synergy between these two British brands that makes
this partnership the perfect fit,” said Andrew Carley, EVP global licensing
at eOne Family and Brands in a statement. “The vibrant collection that
Hunter has designed will create must-have items for Peppa’s many fans and
we look forward to making a big splash at retail when the products launch
in key markets this summer.”
Hunter to launch limited-edition Peppa Pig footwear and accessories
collection
The Hunter x Peppa Pig collection of accessories and boots includes the
new Hunter Kids Grab Handle Wellington boots, which have been designed so
that small hands can pull them on all by themselves. The collection, which
will be available in UK, North America, Canada, Japan, Germany,
Switzerland, Austria, Scandinavia, France and Italy, ranges in price from
30 to 45 pounds.
Alasdhair Willis, creative director at Hunter, added: “At the core of a
great Hunter experience is fun, adventure and preferably a muddy puddle. I
can think of no better partner to bring this spirit to life than Peppa
Pig.”
The partnership coincides with the launch of brand-new Peppa Pig
episodes including a two-part celebratory special, where Peppa and George
have their first-ever festival experience, something that is central to the
DNA of Hunter.
Hunter is built on its 160 year heritage of designing footwear and
outerwear to protect from the weather and perform across all terrains. The
British brand, founded in 1856 by American entrepreneur Henry Lee Norris
holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of
Edinburgh. Willis was appointed creative director in 2013 when two new
brand categories, Hunter Original and Hunter Field, were introduced.
Looking for a job at Hunter?
Image: courtesy of Entertainment One and Hunter Original