House of Holland to unveil ‘world’s first’ on catwalk during LFW SS16

Henry Holland, the British designer behind the label House of Holland has
teamed up with innovation hub Visa Europe Collab to bridge the gap between
fashion and technology. Together the two plan on unveiling cutting-edge
creations to incorporate payments into designs during the upcoming London
Fashion Week.

As mobile payments continue to grow, with the launch of next week and this October, Henry Holland aims to
incorporate these new innovations in his Spring/Summer ’16 collections. The
British designer is set to announce a ‘world-first’ on the catwalk as he
unveils plans for his upcoming show this September at the Decoded Fashion
Summit in Tokyo, on Thursday, July 9. Visa Europe Collab and Henry Holland
will be unveiling a new type of integration between fashion and technology by
incorporating mobile payments into design for the first time and showcasing
the potential interaction from catwalk to everyday shopping experience for
consumers around the global.

The British designer will reveal his collaboration with Visa Europe Collab
through a unique new proof of concept, in the form of a 100 day innovation
process, which aims to take ideas from drawing board to prototype within
the timeframe. Henry will work with a hand-picked team of craftspeople,
artisans and technology providers to use NFC and Bluetooth Smart
technologies in his SS16 collection showcase at London Fashion Week come
September.

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